/* Layout: dark "studio" chapters alternate with cool paper chapters; one magenta dot (the dot of the i) is the cursor that builds everything. */
:root{
  --ink:#0A0B0F; --ink-2:#12141B; --ink-3:#1A1D26;
  --on-ink:#F3F4F7; --on-ink-muted:#8F94A4; --on-ink-dim:#5C6172; --ink-line:rgba(255,255,255,.09);
  --paper:#EEF0F3; --paper-2:#E3E6EB; --on-paper:#0E1016; --on-paper-muted:#565C6C; --paper-line:rgba(14,16,22,.12);
  --brand:#EF2053; --brand-hi:#FF4A77; --brand-soft:rgba(239,32,83,.14); --ok:#2BD49A;
  --sans:"Geist","SF Pro Display","Segoe UI",system-ui,sans-serif;
  --mono:"Geist Mono",ui-monospace,"SF Mono",Menlo,monospace;
  --gl:max(16px,env(safe-area-inset-left,0px)); --gr:max(16px,env(safe-area-inset-right,0px));
  --wrap:1240px; --ease:cubic-bezier(.2,.7,.1,1);
  color-scheme:dark;
}
*{box-sizing:border-box}
[hidden]{display:none!important}
html{scroll-behavior:smooth}
body{background:var(--ink);color:var(--on-ink);font-family:var(--sans);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased;overflow-x:clip}
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:60;background:var(--ink)}
a{color:inherit;text-decoration:none}
:focus-visible{outline:2px solid var(--brand);outline-offset:3px;border-radius:4px}
.wrap{max-width:var(--wrap);margin-inline:auto;padding-left:var(--gl);padding-right:var(--gr)}
.eyebrow{font-family:var(--mono);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--on-ink-muted);display:flex;align-items:center;gap:10px}
.eyebrow::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--brand)}
h1,h2,h3{font-weight:600;letter-spacing:-.035em;line-height:1.02;margin:0;text-wrap:balance}
h2{font-size:clamp(34px,5.2vw,68px)}
h3{font-size:22px;letter-spacing:-.02em;line-height:1.2}
p{margin:0;text-wrap:pretty}
.lede{font-size:clamp(17px,1.5vw,19px);color:var(--on-ink-muted);max-width:60ch}
.hl{color:var(--brand)}
.btn{display:inline-flex;align-items:center;gap:10px;height:52px;padding:0 22px;border-radius:999px;font-weight:500;font-size:15px;border:1px solid transparent;cursor:pointer;transition:transform .3s var(--ease),background .3s,border-color .3s;font-family:inherit;white-space:nowrap}
.btn:hover{transform:translateY(-2px)}
.btn-brand{background:var(--brand);color:#fff}
.btn-brand:hover{background:var(--brand-hi)}
.btn-ghost{border-color:var(--ink-line);color:var(--on-ink);background:rgba(255,255,255,.03)}
.btn-ghost:hover{border-color:rgba(255,255,255,.3)}
.btn .arr{transition:transform .3s var(--ease)}
.btn:hover .arr{transform:translateX(4px)}

/* ---------- header ---------- */
.hdr{position:sticky;top:env(safe-area-inset-top,0px);z-index:50;background:rgba(10,11,15,.92);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--ink-line)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;height:68px;gap:24px}
.logo{display:flex;flex-direction:column;line-height:1;font-weight:700;font-size:22px;letter-spacing:-.04em}
.logo b{font-weight:700;color:var(--brand)}
.logo span{font-weight:400;color:var(--on-ink)}
.logo small{font-family:var(--mono);font-size:8.5px;letter-spacing:.42em;color:var(--on-ink-dim);font-weight:400;margin-top:4px}
.i-dot{position:relative;display:inline-block}
.nav{display:flex;gap:4px;align-items:center}
.nav a{font-size:14px;color:var(--on-ink-muted);padding:8px 12px;border-radius:999px;transition:color .2s,background .2s}
.nav a:hover{color:var(--on-ink);background:rgba(255,255,255,.05)}
.hdr .btn{height:42px;padding:0 18px;font-size:14px}
.burger{display:none;width:44px;height:44px;border-radius:50%;border:1px solid var(--ink-line);background:none;color:var(--on-ink);cursor:pointer;place-items:center}
.burger i{display:block;width:16px;height:1.5px;background:currentColor;box-shadow:0 5px 0 currentColor,0 -5px 0 currentColor}
.menu{position:fixed;inset:0;z-index:70;background:var(--ink);padding:calc(env(safe-area-inset-top,0px) + 20px) var(--gr) 32px var(--gl);display:flex;flex-direction:column;gap:6px}
.menu a{font-size:34px;font-weight:600;letter-spacing:-.03em;padding:6px 0;border-bottom:1px solid var(--ink-line)}
.menu-top{display:flex;justify-content:space-between;align-items:center;margin-bottom:24px}
.menu .menu-top a{border:0;padding:0;font-size:22px}
.menu .menu-wa{font-size:15px;font-weight:500;letter-spacing:0;margin-top:24px;border:1px solid var(--ink-line);padding:0 22px;align-self:flex-start}
.menu:not([hidden])>a{animation:menuIn .5s var(--ease) both}
.menu>a:nth-of-type(2){animation-delay:.04s}.menu>a:nth-of-type(3){animation-delay:.08s}.menu>a:nth-of-type(4){animation-delay:.12s}.menu>a:nth-of-type(5){animation-delay:.16s}.menu>a:nth-of-type(6){animation-delay:.2s}.menu>a:nth-of-type(7){animation-delay:.24s}
@keyframes menuIn{from{transform:translateY(18px);opacity:.001}to{transform:none;opacity:1}}
@media (max-width:920px){.nav,.hdr .btn{display:none}.burger{display:grid}}

/* ---------- hero ---------- */
.hero{position:relative;padding-block:72px 40px;overflow:hidden}
.hero::after{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(60% 50% at 78% 40%,rgba(239,32,83,.13),transparent 70%)}
.hero .grid{display:grid;grid-template-columns:1.02fr 1fr;gap:48px;align-items:center;position:relative;z-index:1}
.hero h1{font-size:clamp(42px,5.8vw,84px);letter-spacing:-.05em;line-height:.96}
.hero h1 .ln{display:block;overflow:hidden;padding-bottom:.06em}
.hero h1 .ln>span{display:inline-block}
.hero .lede{margin-top:26px}
.hero .ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:34px}
.hero .meta{display:flex;flex-wrap:wrap;gap:8px 22px;margin-top:40px;font-family:var(--mono);font-size:12px;color:var(--on-ink-dim);letter-spacing:.04em}
.hero .meta b{color:var(--on-ink);font-weight:500}
.stage{position:relative;aspect-ratio:1.1/1;max-width:100%}
.stage svg{width:100%;height:100%;overflow:visible}
@media (max-width:920px){.hero .grid{grid-template-columns:1fr}.hero{padding-top:40px}}

/* ---------- ticker ---------- */
.ticker{border-block:1px solid var(--ink-line);overflow:hidden;padding-block:18px;white-space:nowrap}
.ticker .track{display:inline-flex;gap:48px;animation:tick 38s linear infinite;padding-left:48px}
.ticker span{font-size:clamp(18px,2vw,26px);font-weight:500;letter-spacing:-.02em;display:inline-flex;align-items:center;gap:48px;color:var(--on-ink-muted)}
.ticker span::after{content:"";width:8px;height:8px;border-radius:50%;background:var(--brand)}
@keyframes tick{to{transform:translateX(-50%)}}

/* ---------- paper chapter ---------- */
.paper{background:var(--paper);color:var(--on-paper)}
.paper .eyebrow{color:var(--on-paper-muted)}
.paper .lede{color:var(--on-paper-muted)}
.chapter{padding-block:clamp(80px,11vw,150px)}
.ally{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:start}
.ally .sticky{position:sticky;top:120px;display:flex;flex-direction:column;gap:24px}
.ally .copy{display:flex;flex-direction:column;gap:16px;color:var(--on-paper-muted);max-width:52ch}
.steps{position:relative;padding-left:56px;display:flex;flex-direction:column;gap:64px;padding-block:20px}
.steps .rail{position:absolute;left:15px;top:0;bottom:0;width:2px;background:var(--paper-line);border-radius:2px}
.steps .fill{position:absolute;left:15px;top:0;width:2px;height:100%;background:var(--brand);transform-origin:top;transform:scaleY(0);border-radius:2px}
.steps .rider{position:absolute;left:6px;top:0;width:20px;height:20px;border-radius:50%;background:var(--brand);box-shadow:0 0 0 6px var(--brand-soft)}
.step{display:flex;flex-direction:column;gap:12px;transition:opacity .4s}
.step .n{font-family:var(--mono);font-size:12px;letter-spacing:.1em;color:var(--on-paper-muted)}
.step h3{font-size:clamp(24px,2.4vw,32px);letter-spacing:-.03em}
.step p{color:var(--on-paper-muted);max-width:44ch}
.step .glyph{width:64px;height:64px;border-radius:16px;background:#fff;display:grid;place-items:center;border:1px solid var(--paper-line)}
.step.dim{opacity:.38}
@media (max-width:860px){.ally{grid-template-columns:1fr;gap:48px}.ally .sticky{position:static}}

/* ---------- services (pinned) ---------- */
.svc{position:relative}
.svc .pin{padding-block:clamp(80px,10vw,130px)}
.svc .inner{display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:start;width:100%}
.svc .stagebox{position:sticky;top:100px}
.svc .head{display:flex;flex-direction:column;gap:14px;margin-bottom:28px}
.svc h2{font-size:clamp(30px,3.6vw,48px)}
.svc .list{display:flex;flex-direction:column;border-top:1px solid var(--ink-line)}
.svc .item{border-bottom:1px solid var(--ink-line)}
.svc .hd{width:100%;display:grid;grid-template-columns:36px 1fr 32px;align-items:center;padding:18px 0;cursor:pointer;background:none;border:0;color:inherit;text-align:left;font:inherit}
.svc .item .k{font-family:var(--mono);font-size:12px;color:var(--on-ink-dim);transition:color .3s}
.svc .item .t{font-size:19px;font-weight:500;letter-spacing:-.02em;color:var(--on-ink-muted);transition:color .3s}
.svc .hd:hover .t{color:var(--on-ink)}
.svc .plus{position:relative;width:32px;height:32px;border-radius:50%;border:1px solid var(--ink-line);transition:background .35s var(--ease),border-color .35s,transform .45s var(--ease)}
.svc .plus::before,.svc .plus::after{content:"";position:absolute;left:50%;top:50%;width:12px;height:1.5px;margin:-.75px 0 0 -6px;background:var(--on-ink);border-radius:2px;transition:transform .45s var(--ease)}
.svc .plus::after{transform:rotate(90deg)}
.svc .hd:hover .plus{border-color:rgba(255,255,255,.3)}
.svc .item.on .plus{background:var(--brand);border-color:var(--brand);transform:rotate(180deg)}
.svc .item.on .plus::after{transform:rotate(0deg)}
.svc .body{display:grid;grid-template-rows:0fr;transition:grid-template-rows .55s var(--ease)}
.svc .body .in{overflow:hidden;min-height:0;display:flex;flex-direction:column;gap:12px;padding-left:36px;opacity:0;transform:translateY(-8px);transition:opacity .35s,transform .55s var(--ease),padding .55s var(--ease)}
.svc .item.on .body{grid-template-rows:1fr}
.svc .item.on .body .in{opacity:1;transform:none;padding-bottom:20px;transition-delay:.08s}
.svc .item .d{color:var(--on-ink-muted);font-size:15px;max-width:52ch}
.svc .item .tags{display:flex;flex-wrap:wrap;gap:6px}
.svc .item .tags span{font-family:var(--mono);font-size:11px;padding:4px 9px;border-radius:999px;border:1px solid var(--ink-line);color:var(--on-ink-muted)}
.svc .item.on .k{color:var(--brand)}
.svc .item.on .t{color:var(--on-ink)}
.svc .stagebox{position:relative;aspect-ratio:1.2/1;max-width:100%;border-radius:28px;background:var(--ink-2);border:1px solid var(--ink-line);overflow:hidden}
.svc .stagebox::before{content:"";position:absolute;inset:0;background-image:radial-gradient(rgba(255,255,255,.07) 1px,transparent 1px);background-size:22px 22px}
.svc .stagebox svg{position:absolute;inset:0;width:100%;height:100%}
.svc .cap{position:absolute;left:20px;bottom:16px;font-family:var(--mono);font-size:11px;color:var(--on-ink-dim);letter-spacing:.08em}
.svc .prog{position:absolute;right:20px;bottom:18px;display:flex;gap:6px}
.svc .prog i{width:18px;height:3px;border-radius:2px;background:var(--ink-line);transition:background .3s,width .3s}
.svc .prog i.on{background:var(--brand);width:30px}
.more{display:flex;flex-wrap:wrap;gap:8px;margin-top:22px;align-items:center}
.more small{font-family:var(--mono);font-size:11px;color:var(--on-ink-dim);letter-spacing:.08em;text-transform:uppercase;margin-right:6px}
.more a{font-size:13px;padding:7px 13px;border-radius:999px;background:rgba(255,255,255,.05);color:var(--on-ink-muted);transition:color .2s,background .2s}
.more a:hover{color:var(--on-ink);background:rgba(255,255,255,.1)}
@media (max-width:920px){
  .svc .inner{grid-template-columns:1fr;gap:28px}
  .svc .stagebox{order:-1;position:sticky;top:76px;z-index:2;aspect-ratio:1.5/1}
}

/* ---------- why ---------- */
.why .statement{font-size:clamp(30px,4.4vw,60px);font-weight:500;letter-spacing:-.035em;line-height:1.08;max-width:22ch}
.why .statement .w{color:var(--on-ink-dim);transition:color .2s}
.why .statement .w.lit{color:var(--on-ink)}
.why .statement .w.lit.b{color:var(--brand)}
.diff{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--ink-line);border:1px solid var(--ink-line);border-radius:24px;overflow:hidden;margin-top:72px}
.diff div{background:var(--ink);padding:28px;display:flex;flex-direction:column;gap:18px;min-height:170px}
.diff svg{width:28px;height:28px}
.diff p{font-size:18px;letter-spacing:-.015em;line-height:1.35}
@media (max-width:860px){.diff{grid-template-columns:1fr 1fr}}
@media (max-width:540px){.diff{grid-template-columns:1fr}.diff div{min-height:0}}

/* ---------- industries ---------- */
.ind-head{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:end;margin-bottom:56px}
.ind{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.ind article{background:#fff;border-radius:22px;padding:28px;display:flex;flex-direction:column;gap:14px;border:1px solid var(--paper-line);transition:transform .4s var(--ease),box-shadow .4s}
.ind article:hover{transform:translateY(-4px);box-shadow:0 24px 48px -24px rgba(14,16,22,.25)}
.ind .ico{width:56px;height:56px}
.ind p{color:var(--on-paper-muted);font-size:15px}
@media (max-width:860px){.ind-head{grid-template-columns:1fr;gap:20px}.ind{grid-template-columns:1fr 1fr}}
@media (max-width:540px){.ind{grid-template-columns:1fr}}

/* ---------- clients ---------- */
.clients{padding-block:clamp(80px,10vw,130px);overflow:hidden}
.clients .top{display:flex;justify-content:space-between;align-items:end;gap:32px;flex-wrap:wrap;margin-bottom:48px}
.marq{display:flex;flex-direction:column;gap:14px;mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.marq .row{display:flex;gap:14px;width:max-content;animation:tick 60s linear infinite}
.marq .row.rev{animation-direction:reverse;animation-duration:70s}
.marq .row span{font-size:clamp(18px,2vw,24px);font-weight:600;letter-spacing:-.03em;padding:18px 28px;border:1px solid var(--ink-line);border-radius:999px;color:var(--on-ink-muted);white-space:nowrap}
.marq .row span:nth-child(3n){font-family:var(--mono);font-weight:500;font-size:clamp(14px,1.5vw,18px);letter-spacing:.06em;text-transform:uppercase}
.reviews{display:grid;grid-template-columns:280px 1fr;gap:40px;margin-top:80px;align-items:center}
.score{display:flex;flex-direction:column;gap:6px}
.score .big{font-size:84px;font-weight:600;letter-spacing:-.05em;line-height:1}
.stars{display:flex;gap:4px;color:#FFC33D}
.stars svg{width:20px;height:20px}
.score small{font-family:var(--mono);font-size:12px;color:var(--on-ink-muted);letter-spacing:.04em}
.quotes{position:relative;min-height:220px}
.quote{position:absolute;inset:0;display:flex;flex-direction:column;justify-content:center;gap:18px}
.quote p{font-size:clamp(20px,2.4vw,30px);letter-spacing:-.025em;line-height:1.25;max-width:34ch}
.quote cite{font-style:normal;font-family:var(--mono);font-size:12px;color:var(--on-ink-muted);letter-spacing:.06em}
.qdots{display:flex;gap:0;margin-top:14px}
.qdots{margin-left:-10px}
.qdots button{width:28px;height:28px;padding:0;border:0;background:none;cursor:pointer;display:grid;place-items:center}
.qdots button::after{content:"";width:9px;height:9px;border-radius:50%;background:var(--ink-line);transition:background .3s,transform .3s}
.qdots button.on::after{background:var(--brand);transform:scale(1.2)}
@media (max-width:760px){.reviews{grid-template-columns:1fr}.quotes{min-height:260px}}

/* ---------- tech ---------- */
.tech{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--paper-line);border:1px solid var(--paper-line);border-radius:24px;overflow:hidden;margin-top:56px}
.tech div{background:var(--paper);padding:26px;display:flex;flex-direction:column;gap:16px}
.tech h3{font-size:16px;font-family:var(--mono);font-weight:500;letter-spacing:.04em;text-transform:uppercase;color:var(--on-paper-muted)}
.tech ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.tech li{font-size:14px;padding:6px 12px;border-radius:999px;background:#fff;border:1px solid var(--paper-line)}
@media (max-width:860px){.tech{grid-template-columns:1fr 1fr}}
@media (max-width:540px){.tech{grid-template-columns:1fr}}

/* ---------- blog ---------- */
.blog-head{display:flex;justify-content:space-between;align-items:end;gap:24px;flex-wrap:wrap;margin-bottom:48px}
.posts{display:grid;grid-template-columns:repeat(3,1fr);gap:28px 20px}
.post{display:flex;flex-direction:column;gap:14px;min-width:0}
.post .cover{aspect-ratio:16/11;border-radius:20px;background:var(--ink-2);border:1px solid var(--ink-line);overflow:hidden;position:relative;max-width:100%}
.post .cover img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .9s var(--ease),filter .6s}
.post .cover::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(10,11,15,.45));pointer-events:none}
.post:hover .cover img{transform:scale(1.06);filter:saturate(1.15)}
.post .cat{font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:var(--brand)}
.post h3,.post h2{font-size:clamp(19px,1.7vw,23px);letter-spacing:-.02em;line-height:1.2;transition:color .2s}
.post:hover h3,.post:hover h2{color:var(--brand-hi)}
.post p{font-size:15px;color:var(--on-ink-muted)}
.post .rt{font-family:var(--mono);font-size:11px;color:var(--on-ink-dim);letter-spacing:.06em;margin-top:auto}
.post h3,.post h2,.post p{display:-webkit-box;-webkit-box-orient:vertical;overflow:hidden}
.post h3,.post h2{-webkit-line-clamp:3}.post p{-webkit-line-clamp:2}
.post .cover .ph{position:absolute;inset:0;background:radial-gradient(circle at 70% 30%,rgba(239,32,83,.35),transparent 60%),var(--ink-3)}
@keyframes cardIn{from{transform:translateY(24px);opacity:.001}to{transform:none;opacity:1}}
#listPosts .post{animation:cardIn .7s var(--ease) both}
@media (max-width:860px){.posts{grid-template-columns:1fr 1fr}}
a.ul{color:var(--on-ink);text-decoration:underline;text-decoration-color:var(--brand);text-underline-offset:3px}
.paper a.ul{color:var(--on-paper)}
.more-link{display:inline-flex;gap:8px;align-items:center;font-size:14px;font-weight:500;color:var(--brand-hi);margin-top:2px}
.more-link:hover .arr{transform:translateX(4px)}.more-link .arr{transition:transform .3s var(--ease)}
/* blog list */
.bloghero{padding-block:64px 40px}
.bloghero h1{font-size:clamp(38px,5.6vw,76px);letter-spacing:-.045em;max-width:16ch;margin-block:18px 18px}
.crumbs{display:flex;gap:8px;flex-wrap:wrap;align-items:center;font-family:var(--mono);font-size:12px;color:var(--on-ink-dim);letter-spacing:.04em}
.crumbs a{color:var(--on-ink-muted)}.crumbs a:hover{color:var(--on-ink)}
.filters{display:flex;flex-wrap:wrap;gap:12px;align-items:center;margin-top:34px}
.search{display:flex;align-items:center;gap:10px;flex-direction:row;background:var(--ink-2);border:1px solid var(--ink-line);border-radius:999px;padding:0 16px;height:46px;min-width:0;flex:0 1 320px}
.search svg{width:18px;height:18px;flex:none;color:var(--on-ink-dim)}
.search input{border:0;background:none;padding:0;height:100%;border-radius:0}
.search input:focus{outline:none}
.search:focus-within{border-color:var(--brand)}
.chips{display:flex;flex-wrap:wrap;gap:6px}
.chips button{font:inherit;font-size:13px;height:38px;padding:0 15px;border-radius:999px;border:1px solid var(--ink-line);background:none;color:var(--on-ink-muted);cursor:pointer;transition:all .25s}
.chips button:hover{color:var(--on-ink);border-color:rgba(255,255,255,.3)}
.chips button[aria-pressed="true"]{background:var(--on-ink);color:var(--ink);border-color:var(--on-ink)}
.count{font-family:var(--mono);font-size:12px;color:var(--on-ink-dim);letter-spacing:.06em;margin-bottom:24px}
.loadmore{display:flex;justify-content:center;margin-top:56px}
.empty{grid-column:1/-1;padding:60px 0;color:var(--on-ink-muted);text-align:center}
/* article */
.art{padding-block:56px 0}
.art .head{max-width:900px;margin-inline:auto;display:flex;flex-direction:column;gap:20px}
.art h1{font-size:clamp(34px,4.8vw,62px);letter-spacing:-.04em;line-height:1.04}
.art .meta{display:flex;flex-wrap:wrap;gap:8px 18px;font-family:var(--mono);font-size:12px;color:var(--on-ink-muted);letter-spacing:.04em}
.art .meta .c{color:var(--brand)}
.art .excerpt{font-size:clamp(18px,1.6vw,21px);color:var(--on-ink-muted);max-width:60ch}
.art .hero-img{max-width:1100px;margin:44px auto 0;aspect-ratio:16/8;border-radius:24px;overflow:hidden;position:relative;background:var(--ink-3)}
.art .hero-img img{width:100%;height:100%;object-fit:cover;display:block}
.art .layout{max-width:1100px;margin:56px auto 0;display:grid;grid-template-columns:240px minmax(0,1fr);gap:56px}
.art .layout.notoc{grid-template-columns:minmax(0,1fr);max-width:760px}
.toc{position:sticky;top:100px;align-self:start;display:flex;flex-direction:column;gap:4px;border-left:1px solid var(--ink-line)}
.toc b{font-family:var(--mono);font-size:11px;letter-spacing:.1em;color:var(--on-ink-dim);font-weight:500;padding:0 0 10px 16px}
.toc a{font-size:14px;color:var(--on-ink-muted);padding:6px 0 6px 16px;margin-left:-1px;border-left:2px solid transparent;transition:color .2s,border-color .2s;line-height:1.35}
.toc a:hover,.toc a.on{color:var(--on-ink);border-left-color:var(--brand)}
.prose{font-size:18px;line-height:1.72;color:#C9CCD6;max-width:68ch}
.prose>*+*{margin-top:1.1em}
.prose h2{font-size:clamp(26px,2.6vw,34px);color:var(--on-ink);margin-top:2em;letter-spacing:-.03em;line-height:1.15;scroll-margin-top:100px}
.prose h3{font-size:22px;color:var(--on-ink);margin-top:1.6em;letter-spacing:-.02em}
.prose h4{font-size:18px;color:var(--on-ink);margin-top:1.4em}
.prose strong{color:var(--on-ink);font-weight:600}
.prose a{color:var(--on-ink);text-decoration:underline;text-decoration-color:var(--brand);text-underline-offset:3px}
.prose ul,.prose ol{padding-left:1.2em}
.prose li+li{margin-top:.45em}
.prose li::marker{color:var(--brand)}
.prose blockquote{margin:1.6em 0;padding:4px 0 4px 22px;border-left:3px solid var(--brand);color:var(--on-ink);font-size:20px}
.prose .tbl{overflow-x:auto;border:1px solid var(--ink-line);border-radius:14px}
.prose table{border-collapse:collapse;width:100%;font-size:15px}
.prose th,.prose td{padding:12px 14px;border-bottom:1px solid var(--ink-line);text-align:left;vertical-align:top}
.prose th{color:var(--on-ink);background:var(--ink-2);font-weight:600}
.art .tags{display:flex;flex-wrap:wrap;gap:6px;margin-top:40px}
.art .tags span{font-family:var(--mono);font-size:11px;padding:5px 10px;border-radius:999px;border:1px solid var(--ink-line);color:var(--on-ink-muted)}
.art .cta-box{margin-top:48px;padding:32px;border-radius:24px;background:linear-gradient(135deg,rgba(239,32,83,.22),rgba(239,32,83,.04));border:1px solid rgba(239,32,83,.35);display:flex;flex-direction:column;gap:14px;align-items:flex-start}
.art .cta-box h2{font-size:clamp(24px,2.4vw,32px);color:var(--on-ink)}
.art .cta-box p{color:var(--on-ink-muted)}
.art .related{border-top:1px solid var(--ink-line);margin-top:96px;padding-block:72px 110px}
.art .related h2{font-size:clamp(28px,3vw,40px);margin-bottom:36px}
.progress{position:fixed;left:0;top:env(safe-area-inset-top,0px);height:3px;background:var(--brand);width:100%;transform-origin:0 50%;transform:scaleX(0);z-index:55}
@media (max-width:900px){.art .layout{grid-template-columns:minmax(0,1fr)}.toc{display:none}.prose{font-size:17px}}
/* ---------- ajustes móviles ---------- */
@media (max-width:860px){
  .bot-slot.inflow{display:none}
  .svc .inner>div:first-child{display:contents}
  .svc .head{order:0;margin-bottom:0}
  .svc .stagebox{order:1;aspect-ratio:2/1;top:76px}
  .svc .list{order:2}
  .svc .more{order:3;margin-top:0}
  input,select,textarea{font-size:16px}
  footer li a{display:inline-block;padding:9px 0}
  footer ul{gap:0}
  .more a{padding:11px 14px}
  .svc .item .tags span,.post .cat,.post .rt,.form-head span,footer .base,.svc .cap,.count,.crumbs,.art .tags span{font-size:12px}
  .hero .meta{font-size:12.5px}
  .menu a{font-size:30px}
  footer .base span,footer .base a{font-size:12px}
  .crumbs{line-height:2}
  .crumbs [aria-current="page"]{display:none}
  .crumbs span[aria-hidden]:nth-last-child(2){display:none}
}
/* mascota */
.bot-slot{position:absolute;aspect-ratio:480/437;pointer-events:none;display:block}
.bot-slot.inflow{position:relative;max-width:100%}
.bot{position:fixed;left:0;top:0;z-index:45;width:180px;pointer-events:none;will-change:transform;opacity:0}
.bot .bob{position:relative;animation:botbob 4.2s ease-in-out infinite}
.bot img{display:block;width:100%;height:auto;filter:drop-shadow(0 16px 16px rgba(0,0,0,.3))}
.bot .b-b{position:absolute;inset:0;opacity:0}
.bot .say{position:absolute;right:62%;bottom:86%;max-width:220px;white-space:nowrap;background:var(--on-ink);color:var(--ink);font-size:13px;font-weight:500;padding:8px 12px;border-radius:14px 14px 4px 14px;box-shadow:0 16px 34px -14px rgba(0,0,0,.6);opacity:0;transform:translateY(6px) scale(.9);transform-origin:100% 100%;transition:opacity .3s,transform .4s var(--ease)}
.bot .say.on{opacity:1;transform:none}
.bot.r .say{right:auto;left:62%;border-radius:14px 14px 14px 4px;transform-origin:0 100%}
@keyframes botbob{0%,100%{transform:translateY(-6px)}50%{transform:translateY(8px)}}

@media (max-width:540px){.posts{grid-template-columns:1fr}}

/* ---------- faq ---------- */
.faq{display:grid;grid-template-columns:.8fr 1.2fr;gap:64px}
.faq details{border-bottom:1px solid var(--paper-line)}
.faq details:first-child{border-top:1px solid var(--paper-line)}
.faq summary{list-style:none;cursor:pointer;padding:24px 44px 24px 0;font-size:19px;font-weight:500;letter-spacing:-.02em;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";position:absolute;right:4px;top:50%;width:22px;height:22px;margin-top:-11px;border-radius:50%;background:var(--on-paper);-webkit-mask:linear-gradient(#000 0 0) center/10px 1.5px no-repeat,linear-gradient(#000 0 0) center/1.5px 10px no-repeat;mask:linear-gradient(#000 0 0) center/10px 1.5px no-repeat,linear-gradient(#000 0 0) center/1.5px 10px no-repeat;transition:transform .35s var(--ease)}
.faq details[open] summary::after{transform:rotate(45deg);background:var(--brand)}
.faq .ans{padding-bottom:24px;color:var(--on-paper-muted);max-width:62ch}
@media (max-width:860px){.faq{grid-template-columns:1fr;gap:32px}}

/* ---------- cta / form ---------- */
.cta{padding-block:clamp(80px,11vw,140px);position:relative;overflow:hidden}
.cta .grid{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:start;position:relative;z-index:1}
.cta h2{font-size:clamp(40px,6vw,84px);letter-spacing:-.05em}
.cta .orb{position:absolute;width:640px;height:640px;border-radius:50%;left:-220px;bottom:-320px;background:radial-gradient(circle,rgba(239,32,83,.32),transparent 65%);pointer-events:none}
form{background:var(--ink-2);border:1px solid var(--ink-line);border-radius:28px;padding:28px;display:grid;grid-template-columns:1fr 1fr;gap:16px}
form .full{grid-column:1/-1}
label{display:flex;flex-direction:column;gap:8px;font-size:13px;color:var(--on-ink-muted)}
input,select,textarea{font:inherit;font-size:15px;color:var(--on-ink);background:var(--ink);border:1px solid var(--ink-line);border-radius:14px;padding:13px 14px;transition:border-color .2s;width:100%}
input:focus,select:focus,textarea:focus{outline:none;border-color:var(--brand)}
textarea{min-height:96px;resize:vertical}
.seg{display:flex;gap:6px;flex-wrap:wrap}
.seg input{position:absolute;opacity:0;pointer-events:none}
.seg label{flex-direction:row;padding:10px 14px;border-radius:999px;border:1px solid var(--ink-line);cursor:pointer;color:var(--on-ink);font-size:14px}
.seg input:checked+label{border-color:var(--brand);background:var(--brand-soft)}
.seg input:focus-visible+label{outline:2px solid var(--brand);outline-offset:2px}
.check{flex-direction:row;align-items:center;gap:10px;font-size:13px}
.check input{width:18px;height:18px;accent-color:var(--brand)}
form .btn{justify-content:center;width:100%}
.free{display:inline-flex;align-items:center;gap:12px;align-self:flex-start;padding:10px 20px 10px 10px;border-radius:999px;background:var(--brand);color:#fff;font-weight:600;font-size:clamp(16px,1.6vw,19px);letter-spacing:-.01em;position:relative;overflow:hidden;box-shadow:0 18px 40px -16px rgba(239,32,83,.7)}
.free .tag{background:#fff;color:var(--brand);font-family:var(--mono);font-size:12px;font-weight:500;letter-spacing:.08em;padding:6px 10px;border-radius:999px}
.free::after{content:"";position:absolute;top:0;bottom:0;width:40%;left:-60%;background:linear-gradient(100deg,transparent,rgba(255,255,255,.35),transparent);animation:shine 3.2s ease-in-out infinite}
@media (max-width:480px){.free{font-size:15px;padding-right:16px}}
@keyframes shine{0%,55%{left:-60%}100%{left:130%}}
.perks{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:14px}
.perks li{display:flex;align-items:center;gap:14px;font-size:clamp(17px,1.6vw,20px);font-weight:500;letter-spacing:-.015em}
.perks svg{flex:none;width:28px;height:28px}
.form-head{grid-column:1/-1;display:flex;justify-content:space-between;align-items:center;gap:12px;flex-wrap:wrap;padding-bottom:4px}
.form-head b{font-size:18px;font-weight:600;letter-spacing:-.02em}
.form-head span{font-family:var(--mono);font-size:11px;letter-spacing:.08em;color:var(--brand);background:var(--brand-soft);padding:6px 10px;border-radius:999px}
.sent{grid-column:1/-1;display:flex;gap:12px;align-items:center;padding:14px 16px;border-radius:14px;background:rgba(43,212,154,.12);color:var(--ok);font-size:14px}
@media (max-width:860px){.cta .grid{grid-template-columns:1fr}}
@media (max-width:480px){form{grid-template-columns:1fr;padding:20px}}

/* ---------- footer ---------- */
footer{border-top:1px solid var(--ink-line);padding-block:56px 40px}
footer .cols{display:grid;grid-template-columns:1.4fr repeat(3,1fr);gap:40px}
footer h4{font-family:var(--mono);font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--on-ink-dim);font-weight:500;margin:0 0 14px}
footer ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:9px}
footer li a{color:var(--on-ink-muted);font-size:14px;transition:color .2s}
footer li a:hover{color:var(--on-ink)}
footer .base{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;margin-top:56px;padding-top:24px;border-top:1px solid var(--ink-line);font-family:var(--mono);font-size:11px;color:var(--on-ink-dim);letter-spacing:.04em}
footer .bigword{font-size:clamp(64px,15vw,220px);font-weight:700;letter-spacing:-.06em;line-height:.85;margin-top:56px;color:var(--ink-3);user-select:none;white-space:nowrap;overflow:hidden}
footer .bigword b{color:var(--brand);font-weight:700}
@media (max-width:760px){footer .cols{grid-template-columns:1fr 1fr}footer .cols>div:first-child{grid-column:1/-1}}

.wa{position:fixed;right:calc(20px + env(safe-area-inset-right,0px));bottom:calc(20px + env(safe-area-inset-bottom,0px));z-index:40;width:56px;height:56px;border-radius:50%;background:#25D366;color:#06210f;display:grid;place-items:center;box-shadow:0 12px 30px -8px rgba(37,211,102,.5);transition:transform .3s var(--ease)}
.wa:hover{transform:scale(1.07)}
.wa svg{width:28px;height:28px}

@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
  html{scroll-behavior:auto}
}

/* ================= producción: páginas internas ================= */
.skip{position:absolute;left:-999px;top:8px;z-index:100;background:var(--brand);color:#fff;padding:10px 16px;border-radius:999px}
.skip:focus{left:max(16px,env(safe-area-inset-left,0px))}
.nav a[aria-current="page"]{color:var(--on-ink);background:rgba(255,255,255,.06)}
.page-hero{padding-block:64px 48px;position:relative;overflow:hidden}
.page-hero::after{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(50% 60% at 80% 40%,rgba(239,32,83,.12),transparent 70%)}
.page-hero .grid{display:grid;grid-template-columns:1.2fr .8fr;gap:40px;align-items:center;position:relative;z-index:1}
.page-hero .grid>div:first-child{display:flex;flex-direction:column;gap:18px;min-width:0}
.page-hero h1{font-size:clamp(38px,5.2vw,72px);letter-spacing:-.045em;line-height:1}
.page-hero.slim h1{font-size:clamp(34px,4vw,56px)}
.page-hero.slim .grid{grid-template-columns:1fr}
.page-hero .ctas{display:flex;flex-wrap:wrap;gap:12px;margin-top:8px}
.hero-bot{position:relative;min-height:300px}
.page-body{padding-block:24px 96px}
.page-body .layout{display:grid;grid-template-columns:240px minmax(0,1fr);gap:56px;max-width:1100px}
.page-body .layout.notoc{grid-template-columns:minmax(0,1fr);max-width:820px}
.page-body .prose{max-width:72ch}
.prose.small{font-size:16px;color:var(--on-ink-muted)}
.prose h2[id],.prose h3{scroll-margin-top:100px}
.others{border-top:1px solid var(--ink-line)}
.others h2{margin:14px 0 40px}
.svc-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.svc-grid a{position:relative;display:flex;flex-direction:column;gap:8px;padding:24px 24px 26px;border-radius:22px;background:var(--ink-2);border:1px solid var(--ink-line);transition:transform .4s var(--ease),border-color .3s}
.svc-grid a:hover{transform:translateY(-4px);border-color:rgba(239,32,83,.45)}
.svc-grid img{width:96px;height:auto;margin:-6px 0 4px -8px;transition:transform .5s var(--ease)}
.svc-grid a:hover img{transform:rotate(-8deg) scale(1.08)}
.svc-grid b{font-size:19px;font-weight:600;letter-spacing:-.02em}
.svc-grid span{color:var(--on-ink-muted);font-size:15px}
.svc-grid i{font-style:normal;color:var(--brand-hi);font-size:14px;font-weight:500;margin-top:6px}
.svc-grid.big img{width:120px}
.client-grid{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--ink-line);border:1px solid var(--ink-line);border-radius:22px;overflow:hidden}
.client-grid li{background:var(--ink);padding:26px 22px;font-weight:600;letter-spacing:-.02em;font-size:17px;color:var(--on-ink-muted);transition:color .3s,background .3s}
.client-grid li:hover{color:var(--on-ink);background:var(--ink-2)}
.chips a{font-size:13px;height:38px;padding:0 15px;border-radius:999px;border:1px solid var(--ink-line);color:var(--on-ink-muted);display:inline-flex;align-items:center;gap:6px;transition:all .25s}
.chips a small{font-family:var(--mono);font-size:11px;opacity:.7}
.chips a:hover{color:var(--on-ink);border-color:rgba(255,255,255,.3)}
.chips a[aria-current="page"]{background:var(--on-ink);color:var(--ink);border-color:var(--on-ink)}
.bloghero .chips{margin-top:30px}
.pager{display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;margin-top:56px}
.pager span{display:flex;gap:6px}
.pager span a{width:42px;height:42px;display:grid;place-items:center;border-radius:50%;border:1px solid var(--ink-line);font-family:var(--mono);font-size:14px;color:var(--on-ink-muted)}
.pager span a[aria-current="page"]{background:var(--brand);border-color:var(--brand);color:#fff}
.art .tags a{font-family:var(--mono);font-size:12px;padding:6px 11px;border-radius:999px;border:1px solid var(--ink-line);color:var(--on-ink-muted);transition:color .2s,border-color .2s}
.art .tags a:hover{color:var(--on-ink);border-color:rgba(255,255,255,.3)}
.art .meta a.c{color:var(--brand)}
.art .hero-img{margin-top:44px}
.contact-mini{font-style:normal;display:flex;flex-direction:column;gap:6px;font-size:14px;color:var(--on-ink-muted)}
.contact-mini a:hover{color:var(--on-ink)}
.contact-list{list-style:none;margin:6px 0 0;padding:0;display:flex;flex-direction:column;border-top:1px solid var(--ink-line)}
.contact-list li{display:grid;grid-template-columns:110px 1fr;gap:12px;padding:14px 0;border-bottom:1px solid var(--ink-line);font-size:15px}
.contact-list span{font-family:var(--mono);font-size:12px;letter-spacing:.08em;text-transform:uppercase;color:var(--on-ink-dim);padding-top:2px}
.contact-list a{color:var(--on-ink)}.contact-list a:hover{color:var(--brand-hi)}
.contact-list b{font-weight:400}
.page-contact h1{font-size:clamp(40px,5.4vw,76px);letter-spacing:-.05em;line-height:1}
.page-contact{padding-top:56px}
form.lead .lbl{font-size:13px;color:var(--on-ink-muted)}
form.lead .hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
form.lead{position:relative}
form.lead .invalid{border-color:var(--brand)}
.form-msg{font-size:14px;padding:12px 14px;border-radius:12px}
.form-msg.ok{background:rgba(43,212,154,.12);color:var(--ok)}
.form-msg.err{background:var(--brand-soft);color:var(--brand-hi)}
.check a.ul{color:var(--on-ink)}
@media (max-width:860px){
  .page-hero{padding-block:36px 24px}
  .page-hero .grid{grid-template-columns:1fr}
  .hero-bot{display:none}
  .page-body .layout{grid-template-columns:minmax(0,1fr)}
  .page-body .toc{display:none}
  .svc-grid{grid-template-columns:1fr 1fr}
  .client-grid{grid-template-columns:1fr 1fr}
  .contact-list li{grid-template-columns:1fr;gap:4px}
}
@media (max-width:540px){.svc-grid{grid-template-columns:1fr}.svc-grid img{width:80px}}
.prose img{max-width:100%;height:auto;border-radius:14px;display:block;margin-inline:auto}
.prose figure{margin:1.6em 0}
.prose figcaption{font-size:14px;color:var(--on-ink-dim);text-align:center;margin-top:8px}

@media (max-width:860px){.bot .say{font-size:12.5px;bottom:92%;max-width:180px;white-space:normal}}

/* palabra grande del pie: siempre ocupa el ancho exacto, sin cortarse */
footer .bigword{display:block;width:100%;height:auto;margin-top:56px;overflow:visible;font-size:initial;line-height:normal;white-space:normal}
footer .bigword text{font-family:var(--sans);font-weight:700;font-size:150px;letter-spacing:-7px}
footer .bigword .bw-a{fill:var(--brand)}
footer .bigword .bw-b{fill:#3B3F4D}

/* ---------- formulario: contraste y jerarquía ---------- */
form.lead{background:#14171F;border-color:rgba(255,255,255,.12);gap:18px 16px;padding:32px}
form.lead .form-head{align-items:flex-start;padding-bottom:6px;margin-bottom:2px;border-bottom:1px solid rgba(255,255,255,.08)}
form.lead .form-head > div{display:flex;flex-direction:column;gap:4px;padding-bottom:16px}
form.lead .form-head b{font-size:22px;letter-spacing:-.02em;color:var(--on-ink)}
form.lead .form-head small{font-size:14px;color:#A6ABBA}
form.lead .form-head span{background:rgba(239,32,83,.16);color:#FF7A9C;border:1px solid rgba(239,32,83,.35);font-weight:500}
form.lead label{gap:8px;color:var(--on-ink)}
form.lead .lab{font-size:14px;font-weight:500;color:#E6E8EE;display:flex;gap:8px;align-items:baseline}
form.lead .lab em{font-style:normal;font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:#7E8496}
form.lead input:not([type=checkbox]):not([type=radio]),form.lead select,form.lead textarea{background:#1D212B;border:1px solid rgba(255,255,255,.16);color:var(--on-ink);border-radius:12px;padding:14px 16px;font-size:16px;min-height:52px;transition:border-color .2s,box-shadow .2s,background .2s}
form.lead input::placeholder,form.lead textarea::placeholder{color:#6F7586;opacity:1}
form.lead input:hover,form.lead select:hover,form.lead textarea:hover{border-color:rgba(255,255,255,.28)}
form.lead input:focus,form.lead select:focus,form.lead textarea:focus{outline:none;border-color:var(--brand);background:#20242F;box-shadow:0 0 0 4px rgba(239,32,83,.18)}
form.lead select{appearance:none;-webkit-appearance:none;padding-right:44px;cursor:pointer;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M4 6l4 4 4-4' fill='none' stroke='%23C9CCD6' stroke-width='1.6' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 16px center;background-size:16px}
form.lead textarea{min-height:110px;line-height:1.5}
form.lead .invalid{border-color:var(--brand)!important;box-shadow:0 0 0 4px rgba(239,32,83,.18)}
form.lead .seg{gap:8px}
form.lead .seg label{height:46px;padding:0 18px;align-items:center;border:1px solid rgba(255,255,255,.18);background:#1D212B;color:#D7DAE2;font-size:15px;font-weight:500;transition:all .2s}
form.lead .seg label:hover{border-color:rgba(255,255,255,.32);color:var(--on-ink)}
form.lead .seg input:checked+label{background:var(--brand);border-color:var(--brand);color:#fff;box-shadow:0 8px 20px -10px rgba(239,32,83,.8)}
form.lead .seg input:checked+label::before{content:"✓";font-size:13px;margin-right:6px}
form.lead .check{font-size:14px;color:#C9CCD6;gap:12px;align-items:flex-start;line-height:1.45}
form.lead .check input{appearance:none;-webkit-appearance:none;flex:none;width:22px;height:22px;margin:0;border-radius:6px;border:1.5px solid rgba(255,255,255,.35);background:#1D212B;cursor:pointer;display:grid;place-items:center;transition:all .2s}
form.lead .check input:checked{background:var(--brand);border-color:var(--brand)}
form.lead .check input:checked::after{content:"";width:10px;height:6px;border:2px solid #fff;border-top:0;border-right:0;transform:translateY(-1px) rotate(-45deg)}
form.lead .check input:focus-visible{outline:2px solid var(--brand);outline-offset:2px}
form.lead .check a.ul{color:var(--on-ink);text-decoration-color:var(--brand)}
form.lead .btn{height:56px;font-size:16px;font-weight:600;margin-top:4px}
form.lead .form-note{display:flex;align-items:center;justify-content:center;gap:8px;font-size:13px;color:#8F94A4;margin-top:-4px}
@media (max-width:480px){form.lead{padding:22px 18px}form.lead .form-head{flex-direction:column}}

/* ---------- integración WooCommerce + Perseo: flujo animado ---------- */
.sync-wrap{padding-block:8px 24px}
.sync{display:grid;grid-template-columns:200px minmax(0,1fr) 200px;gap:20px;align-items:stretch;padding:28px;border:1px solid var(--ink-line);border-radius:28px;background:radial-gradient(60% 80% at 50% 50%,rgba(239,32,83,.10),transparent 70%),var(--ink-2)}
.sys{display:flex;flex-direction:column;justify-content:center;gap:6px;padding:22px;border-radius:20px;background:#1D212B;border:1px solid rgba(255,255,255,.14)}
.sys.erp{background:linear-gradient(160deg,rgba(239,32,83,.22),rgba(239,32,83,.06));border-color:rgba(239,32,83,.45)}
.sys-k{font-family:var(--mono);font-size:11px;letter-spacing:.12em;color:#8F94A4}
.sys b{font-size:22px;letter-spacing:-.02em}
.sys small{font-size:13px;color:#A6ABBA}
.lanes{display:flex;flex-direction:column;gap:8px;justify-content:center;min-width:0}
.lane-h{display:flex;align-items:center;justify-content:center;gap:10px;font-family:var(--mono);font-size:11px;letter-spacing:.1em;text-transform:uppercase;color:#A6ABBA;margin-top:4px}
.lane-h.in{margin-top:14px}
.lane-h i{font-style:normal;color:var(--brand-hi);font-size:14px}
.lane{position:relative;height:34px;border-radius:999px;background:repeating-linear-gradient(90deg,rgba(255,255,255,.08) 0 6px,transparent 6px 14px) center/100% 1px no-repeat;overflow:hidden}
.pkt{position:absolute;top:3px;left:0;white-space:nowrap;font-size:13px;font-weight:500;padding:6px 12px;border-radius:999px;background:#F3F4F7;color:#0E1016;box-shadow:0 6px 16px -8px rgba(0,0,0,.6)}
.pkt.in{background:var(--brand);color:#fff}
.l2r .pkt{animation:pktL 4.4s cubic-bezier(.5,0,.5,1) var(--d) infinite both}
.r2l .pkt{animation:pktR 4.4s cubic-bezier(.5,0,.5,1) var(--d) infinite both}
@keyframes pktL{0%{left:100%;transform:translateX(0);opacity:0}12%{opacity:1}88%{opacity:1}100%{left:0;transform:translateX(-100%);opacity:0}}
@keyframes pktR{0%{left:0;transform:translateX(-100%);opacity:0}12%{opacity:1}88%{opacity:1}100%{left:100%;transform:translateX(0);opacity:0}}
.mods{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.mods article{padding:26px;border-radius:22px;background:var(--ink-2);border:1px solid var(--ink-line);display:flex;flex-direction:column;gap:10px;transition:transform .4s var(--ease),border-color .3s}
.mods article:hover{transform:translateY(-4px);border-color:rgba(239,32,83,.45)}
.mods img{width:92px;height:auto;margin:-8px 0 0 -10px}
.mods h3{font-size:19px}
.mods p{font-size:15px;color:#B4B8C5;line-height:1.55}
@media (max-width:900px){.sync{grid-template-columns:1fr;padding:18px}.sys{flex-direction:row;align-items:baseline;flex-wrap:wrap;gap:4px 12px;padding:16px 18px}.sys small{flex-basis:100%}.mods{grid-template-columns:1fr 1fr}}
@media (max-width:560px){.mods{grid-template-columns:1fr}}
@media (prefers-reduced-motion:reduce){.l2r .pkt,.r2l .pkt{animation:none;position:static;display:inline-block}.lane{height:auto;background:none}}
.lane{-webkit-mask-image:linear-gradient(90deg,transparent,#000 14%,#000 86%,transparent);mask-image:linear-gradient(90deg,transparent,#000 14%,#000 86%,transparent)}
@media (max-width:900px){
  .sync{grid-template-columns:1fr 1fr;grid-template-areas:"woo erp" "lanes lanes";gap:14px}
  .sync>.sys:first-child{grid-area:woo}.sync>.sys.erp{grid-area:erp}.sync>.lanes{grid-area:lanes}
  .sys{flex-direction:column;align-items:flex-start;gap:4px;padding:14px}
  .sys b{font-size:17px}.sys small{display:none}
  .pkt{font-size:12px;padding:5px 10px}
}

/* ---------- landing de campaña ---------- */
.hdr-lp .wrap{justify-content:space-between}
.hdr-lp .btn{display:inline-flex}
.lp-hero{padding-block:48px 32px;position:relative;overflow:hidden}
.lp-hero::after{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(50% 60% at 15% 30%,rgba(239,32,83,.12),transparent 70%)}
.lp-hero .grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:start;position:relative;z-index:1}
.lp-copy{display:flex;flex-direction:column;gap:20px;padding-top:12px}
.lp-copy h1{font-size:clamp(36px,4.6vw,62px);letter-spacing:-.045em;line-height:1.02}
.lp-checks{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px}
.lp-checks li{display:flex;gap:12px;align-items:center;font-size:17px;font-weight:500}
.lp-checks li::before{content:"✓";flex:none;width:24px;height:24px;border-radius:50%;display:grid;place-items:center;font-size:13px;background:var(--brand-soft);color:var(--brand-hi)}
.lp-copy .ctas{display:flex;flex-wrap:wrap;gap:12px}
.lp-form form.lead{box-shadow:0 30px 60px -30px rgba(0,0,0,.7)}
.sync-wrap.compact .sync{padding:18px 22px;grid-template-columns:170px minmax(0,1fr) 170px}
.sync-wrap.compact .sys{padding:16px}
.sync-wrap.compact .sys small{display:none}
.sync-wrap.compact .lane{height:30px}
.pains{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:32px}
.pains article{padding:26px;border-radius:22px;background:var(--ink-2);border:1px solid var(--ink-line);display:flex;flex-direction:column;gap:12px}
.pains .n{font-family:var(--mono);font-size:12px;color:var(--brand-hi);letter-spacing:.1em}
.pains h3{font-size:19px;color:#C9CCD6;padding-bottom:14px;border-bottom:1px dashed rgba(255,255,255,.14)}
.pains .n{color:#8F94A4}
.pains .n.ok{color:var(--ok)}
.pains p{font-size:16px;color:var(--on-ink);line-height:1.5}
.lp-pains h2{margin-top:14px}
.lp-final{padding-block:90px;text-align:center;background:radial-gradient(50% 80% at 50% 100%,rgba(239,32,83,.22),transparent 70%)}
.lp-final h2{font-size:clamp(30px,4vw,52px);max-width:20ch;margin:0 auto 28px}
.lp-final .ctas{display:flex;gap:12px;justify-content:center;flex-wrap:wrap}
.ft-lp{padding-block:28px}
.ft-lp .base{margin-top:0;padding-top:0;border-top:0}
@media (max-width:900px){.lp-hero .grid{grid-template-columns:1fr;gap:28px}.pains{grid-template-columns:1fr}.hdr-lp .btn{height:40px;padding:0 14px;font-size:13px}.sync-wrap.compact .sync{grid-template-columns:1fr 1fr}}
.erp-strip{display:grid;grid-template-columns:repeat(4,1fr);gap:12px;padding-bottom:28px}
.erp{display:flex;flex-direction:column;gap:4px;padding:18px 20px;border-radius:18px;background:var(--ink-2);border:1px solid var(--ink-line)}
.erp b{font-size:18px;letter-spacing:-.02em}.erp span{font-size:13px;color:#A6ABBA}
.erp.ready{border-color:rgba(239,32,83,.45);background:linear-gradient(160deg,rgba(239,32,83,.16),rgba(239,32,83,.04));transition:transform .3s var(--ease)}
.erp.ready:hover{transform:translateY(-3px)}.erp.ready span{color:var(--brand-hi)}
@media (max-width:860px){.erp-strip{grid-template-columns:1fr 1fr}}

/* landing: el formulario no queda bajo la barra fija; en celular Ideo no compite con el contenido */
#solicitar{scroll-margin-top:84px}
@media (max-width:860px){body[data-page="landing"] .bot{display:none}}

/* logo: la "i" de Geist tiene el punto cuadrado; usamos "ı" y dibujamos el punto redondo (medido sobre la fuente) */
.dl{font-style:normal;font-weight:inherit;position:relative;display:inline-block;line-height:1}
.dl::after{content:"";position:absolute;left:.065em;top:.1175em;width:.15em;height:.15em;border-radius:50%;background:currentColor}
.logo span .dl::after{left:.0715em;top:.1425em;width:.1em;height:.1em}